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Abstract: Small and
Medium Enterprises (SMEs) play a vital role as the backbone of the national
economy, driving economic growth, employment, and poverty reduction. The
purpose of this study is to examine the factors influencing MSME credit
decisions by MSME entrepreneurs. The factors suspected of influencing MSME
credit decisions are Service Quality, Promotion, Financial Literacy, Credit
Schemes, Interest Rates, and References from Close People. The research method
used a quantitative approach with a survey of 160 MSMEs who are active
customers of Bank Kalsel in South Kalimantan. Data were analyzed using Multiple
Linear Regression. The results show that the variables Financial Literacy, MSME
Credit Schemes, and Credit Interest Rates have a significant and positive
effect. Conversely, Service Quality and Promotion have a significant but
negative effect, while References from Close People have a negative and
insignificant effect.
DOI: https://doi.org/10.51505/IJEBMR.2026.1111 |
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