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Abstract: Cam Vinh, a specialty certified as a geographical indication of Nghe An, has plummeted in area and productivity, revealing policy shortcomings in maintaining the value chain. This study examines provincial literature, industry reports, and international evidence using a value-chain-based policy analysis framework and upgrade theory. The results showed fragmented planning, weak geographical indication governance, limited processing and logistics, underdeveloped linkages, and inadequate digital trade promotion. The paper proposes integrated value chain planning, modern geographical indication management, incentives for processing and by-products, contract-based farmer-business linkages, and digital marketing embedded in OCOP to address these gaps. These findings contribute to both practical policy design and literature on sustainable agrifood value chains. DOI: https://doi.org/10.51505/IJEBMR.2025.91020 |
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