Title:
The Influence of Price and Promotion on Purchasing Decisions of Gold Jewelry at Sumber Mas Ayu Store, Martapura City, Banjar Regency, South Kalimantan

Authors:
Ali Audah, Abdul Kadir, Hardika Muhammad Fatif, Pati Matu Jahra, Badrian, Indonesia

Abstract:

This study investigates the influence of work motivation and work discipline on the performance of employees at the Bureau of Public Welfare, South Kalimantan Province. The research aims to examine whether motivation and discipline affect employee performance simultaneously and partially, as well as to identify the most dominant factor. A quantitative approach with a correlational method was employed, using a survey through questionnaires distributed to all 54 employees of the Bureau as the study sample. Data analysis was conducted using multiple linear regression with SPSS 26, supported by validity, reliability, and classical assumption tests. The results indicate that work motivation and discipline simultaneously have a significant effect on employee performance. Partially, both motivation and discipline significantly influence performance, with work discipline showing the most dominant effect. These findings suggest that strengthening discipline and maintaining employee motivation are essential for improving organizational performance.

DOI: https://doi.org/10.51505/IJEBMR.2025.91005